When Montañez looked at the racks, that’s when it hit him – there were no spicy snacks. “Don’t become such an expert that you can’t see things anymore,” Montañez said to the audience, noting that the idea was always around, just never realized by anyone who worked there. On his day off, Montañez accompanied a salesman who unloaded product onto racks. You got to be the type of leader that can see the things that others can’t see … That’s how it started for me.” Montañez, who dropped out of school at an early age and grew up picking grapes in a migrant labor camp in Southern California with Mexican immigrant parents and ten siblings, was working at a Frito-Lay plant as a janitor when he came up with the idea of Flamin’ Hot Cheetos. One day on the job, Montañez said the CEO of the company sent a videotape to employees, encouraging them all to “act like an owner.” “I’m a janitor,” he thought, “I want to act like an owner … what does that mean? I don’t know what that is, but I want to do something different.” Montañez explained to the crowd that there was a burning desire in him to achieve more, and decided to take the CEO’s advice and “act like an owner.” First, he decided to learn more about the company. “All you need is one revelation to create a revolution. 24 at Cal State San Bernardino, which offered breakout sessions, networking opportunities and a fashion show for the campus community, featured keynote speaker and inventor of Flamin’ Hot Cheetos Richard Montañez, who gave an inspiring speech about his invention and how he was able to move from janitor to executive. “My story is about diversity, it’s about innovation, it’s about imagination,” he said. Mission, Vision & Core Values - Global Site Navigation Strategic Communication - Global Site Navigation Organizational Chart - Global Site Navigation Strategic Plan 2023-2028 - Global Site NavigationĪdministrative Divisions - Global Site Navigation Shared Governance - Global Site Navigation President's Office - Global Site Navigation Palm Desert Campus Life - Global Site Navigation Student Employment - Global Site NavigationĬampus Safety & Emergency Info - Global Site Navigation Housing & Dining - Global Site Navigation ![]() Student Health & Safety - Global Site Navigation Recreation & Wellness - Global Site Navigation Student Services - Global Site Navigation Graduation Initiative 2025 - Global Site Navigation Office of the Registrar - Global Site NavigationĪcademic & Support Resources - Global Site NavigationĪcademic Research - Global Site Navigation Graduate Studies - Global Site Navigation ![]() Student Financial Services - Global Site NavigationĪcademic Calendar - Global Site NavigationĪcademic Advising - Global Site Navigationĭegrees & Programs - Global Site NavigationĬolleges & Departments - Global Site NavigationĬourse Catalog / Bulletin - Global Site NavigationĪcademic Success and Undergraduate Advising - Global Site Navigation Military Veterans/Dependents - Global Site Navigationįinancial Aid & Scholarships - Global Site Navigation Osher Lifelong Learners - Global Site Navigation ![]() Undocumented Student Center - Global Site Navigation International Students - Global Site NavigationĮnglish Language Program - Global Site Navigation CSUSB Admissions - Global Site NavigationĪdmissions Overview - Global Site NavigationĪfter I'm Admitted - Global Site Navigationįirst-year Students - Global Site Navigation.
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